Mode - Marketing campaigns
I’ve outlined the highlight marketing campaigns in my time at Mode below. As Design Lead my responsibility has been to develop the creative direction and assets across organic social, paid ad channels, web & app.
New Year Campaign (organic)
The challenge - acquire users without incentive & reactivate existing users. We targeted diversifying your portfolio (with the introduction of new tokens) as well as Dollar Cost Averaging (DCA). The aim of the New Year organic campaign was to…
Increase the number of trading users,
Increase trading volume,
Increase the percentage of onboards to KYC,
I developed the creative direction and all campaign assets across organic social, paid channels, web & mobile UI. These assets are showcased below.
Multi-token
The challenge - taking Mode from a Bitcoin only exchange to a widely recognised multi-token exchange. This involved launching 4 new tokens in-app (see Mode - trading UX/UI). the marketing activities involved: website refresh and paid ad filming & editing.
Creative direction conceptualisation,
Organic asset creation,
Website refresh,
Paid ad scripting, filming & editing.
As Design Lead I developed the creative direction and created all assets mentioned above.
Bitcoin Cashback
The challenge - acquire crypto ‘newbies’. This involved utilising Mode’s Bitcoin Cashback feature to attract investors who are less likely to ‘put their money at risk’. My role involved the following…
Creative direction conceptualisation,
Organic asset creation,
Paid ad scripting, filming & editing.
Here are some of the campaign assets:
